Source: Search Engine Watch (737 words)
Focus Area: Search marketing, social media, website user experience
For Whom: Marketing, PR
Synopsis: Having an online newsroom is of great benefit to a company and any search engine optimization (SEO) efforts that your company is doing. More importantly it is EXPECTED by users. If you think that your web presence is only for those looking for product or that what you deem important for your visitors is what they actually want to see, think again. A study showed 100 percent of journalists and site users (your prospects and customers) expect you to have an online newsroom as part of the website available to the media, provide access to news releases within their online newsroom, find PR or media contact information readily available within an online newsroom and offer the ability to search news archives within an online newsroom.
Online newsrooms are not an extra feature of an effective website. they are required. This article also provides many Dos and Don’ts for the practice.
So what ?: If you are ever wondering why your company’s website is not ranking in the search engines like Google and Bing it generally has to do with the level of attention you give to the site. If your site is not updated and maintained in some fashion on at least a weekly basis you will became stale in the eyes of the search engines.
The organization and quick availability of data about your company whether it is news or product oriented is critical component not only for search marketing but for your end user. Give them every chance to pick up the phone or e-mail you to start the sales process. Sometimes all it takes is being transparent and providing information without making them fish for it.