After 5 Months, It’s Back to the Basics

It appears as if I have blinked and 5 months have gone by without me posting here on my own blog. Ugh. In a less than timely New Year’s resolution of sorts I will be trying to keep this blog updated on a more regular basis. I have always had trouble trying to determine what [...]

The Case for the Marketing Engineer

I am seeing a recurring theme in the marketing space lately and it has made me wonder if it’s not time to define a new role in the marketing world called a marketing engineer. I have seen a few discussions around this idea on blogs here and there but my take on the idea is [...]

Quality Control in Digital Marketing

This week I will be working with a company that is smarter than the average company. Now, you might expect that I will say they are smart because they are working with me. That’s only a small part of the answer (although I do appreciate that they trust me). The reason they are smarter than [...]

Iterations

Sorry for not being present recently. All three of you that may notice may or may not be glad to hear that I will be trying to write more here. I need a place to be really honest and not try to please anyone (least of which myself, if that makes any sense). Bear with [...]